Affordable Access

deepdyve-link
Publisher Website

The Missing Link in the Covid-19 Vaccine Race.

Authors
  • Zizzo, John1
  • 1 University of Miami Miller School of Medicine, Miami, FL, USA.
Type
Published Article
Journal
Human Vaccines & Immunotherapeutics
Publisher
Informa UK (Taylor & Francis)
Publication Date
May 04, 2021
Volume
17
Issue
5
Pages
1326–1328
Identifiers
DOI: 10.1080/21645515.2020.1831859
PMID: 33079612
Source
Medline
Keywords
Language
English
License
Unknown

Abstract

Operation Warp Speed and global vaccine research efforts have succeeded in rapidly launching three vaccine candidates for coronavirus disease 2019 (COVID-19) into Phase III clinical trials. A recent letter from Centers for Disease Control and Prevention (CDC) Director Redfield underscored the possibility of "large-scale" distribution of a coronavirus vaccine as early as November 1, 2020. However, recent polling reveals that the majority of Americans remain skeptical of both the safety and efficacy of a potential Covid-19 vaccine. Even more troublesome is the fact that a comprehensive, collaborative vaccine marketing campaign has not been initiated to educate the U.S. public on and encourage widespread Covid-19 vaccination. Accordingly, this article lays out a plan of action, utilizing proven immunization marketing strategies and novel approaches, that could be used to combat vaccine hesitancy toward Covid-19. A vaccine may indeed be our ticket out of this pandemic, but targeted marketing is needed to increase public optimism toward that fact.

Report this publication

Statistics

Seen <100 times