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Metaverse marketing: How the metaverse will shape the future of consumer research and practice

Authors
  • Dwivedi, Yogesh K
  • Hughes, Laurie
  • Wang, Yichuan
  • Alalwan, Ali A
  • Ahn, Sun J Grace
  • Balakrishnan, Janarthanan
  • Barta, Sergio
  • Belk, Russell
  • Buhalis, Dimitrios
  • Dutot, Vincent
  • Felix, Reto
  • Filieri, Raffaele
  • Flavian, Carlos
  • Gustafsson, Anders
  • Hinsch, Chris
  • Hollensen, Svend
  • Jain, Varsha
  • Kim, Jooyoung
  • Krishen, Anjala S
  • Lartey, Jared O
  • And 8 more
Publication Date
Apr 01, 2023
Source
ScholarBank@NUS
Keywords
Language
English
License
Unknown
External links

Abstract

10.1002/mar.21767 / PSYCHOLOGY & MARKETING / 40 / 4 / 750-776

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