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Measuring Mainstream US Cultural Values

Authors
  • Doran, Caroline Josephine1
  • Littrell, Romie Frederick2
  • 1 Saint Mary’s College of California, School of Economics and Business Administration, 1928 Saint Mary’s Road, Moraga, CA, 94556, USA , Moraga (United States)
  • 2 Auckland University of Technology, AUT Business School, WO1418, Oracle Building, 56 Wakefield St, Auckland, New Zealand , Auckland (New Zealand)
Type
Published Article
Journal
Journal of Business Ethics
Publisher
Springer-Verlag
Publication Date
Oct 14, 2012
Volume
117
Issue
2
Pages
261–280
Identifiers
DOI: 10.1007/s10551-012-1515-z
Source
Springer Nature
Keywords
License
Yellow

Abstract

To determine and describe ‘mainstream US culture’ responses to the Schwartz Values Survey version 57 were collected and analyzed amongst two samples, one from 49 states, disregarding state of residence, and another from 27 US states comparing samples by state, with the 27-state populations representing about 82 % of the total US population. Statistical comparisons indicate that the responses of the samples categorised by the total US and state of residence samples and Schwartz’ ten individual cultural values show a cohesive mainstream US culture of the White, generally middle class population, having high motivational value priorities for self-direction, universalism and benevolence, with lowest priorities for power and achievement. We found significant value priority differences between urban and rural residents, but minimal differences relating to gender.

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