Illusory conjunctions refer to the incorrect perceptual combination of correctly perceived features, such as color and shape. Research on the phenomenon has been hampered by the lack of a measurement theory that accounts for guessing features, as well as the incorrect combination of correctly perceived features. Recently, several investigators have suggested using multinomial models as a tool for measuring feature integration. The authors examined the adequacy of these models in 2 experiments by testing whether model parameters reflect changes in stimulus factors. In a third experiment, confidence ratings were used as a tool for testing the model. Multinomial models accurately reflected both variations in stimulus factors and observers' trial-by-trial confidence ratings.