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A Means-End Chain Approach to Explore the Store Loyalty from The Platinum Tier Customers of the Department Store

Source
FirstTech Institutional Repository
Keywords
  • 商店忠誠度
  • 方法目的鏈
  • 軟式階梯
  • 內容分析
  • 商店忠誠階梯圖
  • Means-End Chain
  • Soft Laddering
  • Content Analysis
  • Hierarchical Store Loyalty Map
  • Store Loyalty

Abstract

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