Nationally, clinical laboratory science programs are struggling for student applicants. Major challenges facing the laboratory profession include: 1) low salaries, 2) lack of public awareness, and 3) the myriad of career choices for new graduates. Increasing public awareness and actively recruiting students can overcome one of these challenges. This paper focuses on the successful student recruiting lessons learned at the University of Utah Medical Laboratory Science Program. Specific indicators show increased interest and activity for this program of study.