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Kvällstidningarnas gestaltning av kändisskandaler ur ett genusperspektiv : En jämförande kvantitativ  studie om hur Margaux Dietz och Paolo Roberto framställs i samband med deras skandaler / The portrayal of celebrity scandals in evening newspapers from a gender perspective : A comparative quantitative study on how Margaux Dietz and Paolo Roberto are portrayed in relation to their scandals

  • Pagels, Märta
  • Karlsson, Ebba
Publication Date
Jan 01, 2023
DiVA - Academic Archive On-line
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This study has examined how the celebrities Paolo Roberto and Margaux Dietz were portrayed in the Swedish newspapers Aftonbladet and Expressen in connection with their scandals in 2020 and 2022. The purpose of the study is to investigate whether there are gender stereotypes in the way Roberto and Dietz are portrayed in newspapers, and to see what similarities and differences can be observed in the representation of the celebrities in text and image. The theoretical framework of the study is based on framing, theories of gender, theories about scandals and media logic. The method used in the study is a quantitative content analysis. The results show that Dietz was portrayed in a more negative way than Roberto, who was portrayed more neutral. The results also showed that Roberto was primarily discussed from a professional perspective, while Dietz was more often discussed from a private perspective. When the celebrities were represented in images, the results showed that Dietz was more frequently shown smiling and looking into the camera. Based on the results, we can conclude that Roberto and Dietz are portrayed differently in the reporting of their scandals in newspapers, both in text and image. We see that these gender stereotypes that have emerged in previous research largely agree with this study. Through a gender perspective, many of the differences can be linked to the gender stereotypes and structures of masculinity and femininity that have long existed in our society.

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