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Influence of Twitter activity on the stock price of soccer clubs

Authors
  • Sóti, Attila1, 2
  • Ancarani, Alessandro3
  • Stéger, József4
  • Vattay, Gábor4
  • 1 Széchenyi István University, Egyetem Tér 1, Győr, 9026, Hungary , Győr (Hungary)
  • 2 Szent Gellért, Street 44, Székesfehérvár, 8000, Hungary , Székesfehérvár (Hungary)
  • 3 Università di Catania, Viale Doria 6, Catania, Italy , Catania (Italy)
  • 4 Eötvős Loránd University, Pázmány Péter sétány 1/A, Budapest, 1117, Hungary , Budapest (Hungary)
Type
Published Article
Journal
Social Network Analysis and Mining
Publisher
Springer Vienna
Publication Date
Sep 11, 2020
Volume
10
Issue
1
Identifiers
DOI: 10.1007/s13278-020-00691-2
Source
Springer Nature
Keywords
License
Yellow

Abstract

The interrelation between the fluctuations of stock prices of football clubs and the social media activity of their fans is of major economic interest. The results in this research provide measurable support for the suggestion that financial market activities and the number of tweets are linked in the case of big football clubs. The novelty of the research is to show which daily ratio of tweet counts and their mood can predict the stock market. Based on these findings, sport managers could use social media strategically to build better relationships with consumers and stakeholders.

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