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The influence of social media on international students' choice of university and course

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Publication Date
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Queensland University of Technology ePrints Archive
Keywords
  • Social Media
  • Social Media Marketing
  • University Decision Making
  • University Course Selection
  • University Recruitment
  • International Students
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Abstract

This thesis is a qualitative study of the influence of social media on the university and course decision making process of international students. It examines the role of social media in influencing international students' decisions on course and university selection and the role of social media in meeting their information needs. It also gathered inputs on how universities could engage, collaborate and communicate using social media communities and channels for more effective recruitment strategies.

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