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Industrial trajectory and regulation of the French TV-market

Authors
  • Lavialle, Victor
Publication Date
Dec 17, 2019
Source
HAL-Descartes
Keywords
Language
English
License
Unknown
External links

Abstract

The French ecosystem of audiovisual production has been structured by the liberalization of state television (1984-1986). Radio frequencies were granted to broadcasters in exchange for a commitment to invest a percentage of their turnover into French production. The result is a heavily regulated system whose rules have changed very little in thirty years. This industrial organization is showing its limits: the market share of French films in theaters is stagnant, while the audience is aging. The profitability of TV-channels crumbles and series they finance don't sell. The entry of foreign platforms such as Netflix fragments the audience even more. The purpose of this thesis is to study the creation of the industrial ecosystem of the French Television, its evolution and the impact of the entry of international players on the incumbents' strategies and on regulation.

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