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Induced attitude change on online gaming among adolescents: an application of the less-leads-to-more effect.

Authors
  • Chiou, Wen-Bin
Type
Published Article
Journal
Cyberpsychology & behavior : the impact of the Internet, multimedia and virtual reality on behavior and society
Publication Date
Apr 01, 2008
Volume
11
Issue
2
Pages
212–216
Identifiers
DOI: 10.1089/cpb.2007.0035
PMID: 18422416
Source
Medline
License
Unknown

Abstract

The negative impact of Internet use on adolescents has received much popular attention and has also become a popular research topic. How to induce adolescent players to change their attitudes toward online gaming is one of the most important issues in online gaming addiction. The present study is based on the less-leads-to-more effect of dissonance theory. Experimental research was conducted to examine the effects of rewards and decision freedom on attitude change toward online gaming among adolescents considered at risk for addiction. The results supported predictions based on external justification in dissonance theory. Specifically, fewer rewards produced greater attitude change toward online gaming in the condition of personal freedom of choice after participants exhibited attitude-discrepant behavior. However, the less-leads-to-more effect was not prominent in the condition without personal freedom of choice. Adopting a reward strategy to induce game players to disengage online gaming is discussed.

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