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Individual incentive and pro-environmental behaviors : the role of networks

  • Tiet, Tuyen Tong
Publication Date
Dec 15, 2020
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The fundamental issue faced by both economist and environmentalist scholars is how to adequately promote individual pro-environmental behaviors (i.e., motivating people to either protect their local surrounding environment or fight against global climate change). In this sense, a variety of theoretical and empirical studies has been developed to explain how monetary (e.g., tax, subsidy, etc.) as well as social incentives (e.g., social influence, norms, etc.) could help to motivate individuals to behave toward environmental sustainability. In a today world of social relationship, everyone is linked to a social network (e.g., a network of family, friends, relatives, neighbors, co-workers, etc.). Since individuals are linked to each other, peer influence could be used to motivate individuals to perform a target behavior (Thaler, 2008). It is therefore crucial to understand how social incentives (e.g., social norms, social comparison, nudges, etc.) and network structure could help to promote and sustain individuals' pro-environmental behaviors. In this perceptive, this dissertation contributes to the analysis of the role of network and its impact on pro-environmental behaviors in a theoretical and experimental way. [...]

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