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Improving research impact through the use of media

Authors
  • Czaran, Eva
  • Wolski, Malcolm
  • Richardson, Joanna
Type
Published Article
Journal
Open Information Science
Publisher
De Gruyter Open
Publication Date
Aug 28, 2017
Volume
1
Issue
1
Pages
41–55
Identifiers
DOI: 10.1515/opis-2017-0004
Source
De Gruyter
Keywords
License
Green

Abstract

Increasingly researchers and academic research institutions are being asked to demonstrate the quality and impact of their research. Traditionally researchers have used text-based outputs to achieve these objectives. This paper discusses the introduction and subsequent review of a new service at a major Australian university, designed to encourage researchers to use media, particularly visual formats, in promoting their research. Findings from the review have highlighted the importance of researchers working in partnership with in-house media professionals to produce short, relatable, digestible, and engaging visual products. As a result of these findings, the authors have presented a four-phase media development model to assist researchers to tell their research story. The paper concludes with a discussion of the implications for the institution as a whole and, more specifically, libraries.

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