Improving campaign success rate by tailoring donation requests along the donor lifecycle

Authors

• Verhaert, Griet
• Van den Poel, Dirk

Publication Date

Jan 01, 2011

Source

Ghent University Institutional Archive

Keywords

• Business And Economics
• Behavior
• Goods
• Reference Price Research
• Size
• Acceptance
• Asking
• Shall
• Model
• Less
• Suggested Donation Amount
• Direct Mail
• Social Comparison
• Charitable Fundraising
• Acquisition
• Retention
• Reactivation

Language

English

License

Unknown

External links

• Full record on doi.org
  
• Full record on biblio.ugent.be
  
• Full record on biblio.ugent.be