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I Get My Kicks from Magazines : A study of the portrayal of women in U.S., German, and Swedish pop-culture magazines in the 1970s and 1980s

Authors
  • Sjöstrand Schatzl, Patrick
Publication Date
Jan 01, 2024
Source
DiVA - Academic Archive On-line
Keywords
Language
English
License
Green
External links

Abstract

While not being the first thing to come to mind when reminiscing or imagining the 1970s and 1980s; these decades would see great changes within feminism as well as pop-culture, which in turn would come to influence societal structures at large and lay the ground for processes still visible today. Another unexpected factoid is just how intertwined the changing phenomena where and how by looking closer at popular culture, as seen in magazines, we can make the shifts within second wave feminism more tangible. This way we learn how the image of female artist went from representing a lifestyle of freedom and changing up the status quo to being commercialized and highly sexualized in a marketable way. This is done by analysing the visual and verbal depictions found in some of the most read magazines, to understand what kind of discourse there was surrounding these new phenomena.  Furthermore, by looking at publications from multiple countries, here U.S.A., Sweden and Germany,  over the course of two decades one can assess that the changes in pop-culture as well as feminism where not an isolated one-and-and done deal, but a larger and continuous occurrence. 

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