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Hur kvinnligheten gestaltas i Rihannas musikvideor

Authors
  • Lindgren, Mathilda
  • Sandelin, Caroline
Publication Date
Jan 01, 2013
Source
DiVA - Academic Archive On-line
Keywords
Language
Swedish
License
Green
External links

Abstract

The purpose of this study was to examine how femininity is staged in two of Rihanna's music videos. In recent years, Rihanna has been one of the most prominent artists. The semiotic picture analysis and the radical feminist theory became the tools to make this study possible. This is a qualitative study that was done to create an understanding and a thorough analysis. The videos "Pon de Replay" (2005) and "S&M"(2011) were analyzed by splitting them in 10 different scenes each. We constructed an analytical framework. In our analysis, we found a significant difference between these two videos. In "Pon de Replay" Rihanna's image was much more shy and soft. In "S&M" she had a tougher attitude and the video had a serious undertone. / Validerat; 20130218 (global_studentproject_submitter)

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