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Sensory Characteristics Contributing to Pleasantness of Oat Product Concepts by Finnish and Chinese Consumers.

Authors
  • Laaksonen, Oskar1
  • Ma, Xueying1
  • Pasanen, Eerika1
  • Zhou, Peng2
  • Yang, Baoru1
  • Linderborg, Kaisa M1
  • 1 Food Chemistry and Food Development, University of Turku, FI-20014 Turku, Finland. , (Finland)
  • 2 School of Food Science and Technology, Jiangnan University, Wuxi 214122, China. , (China)
Type
Published Article
Journal
Foods
Publisher
MDPI AG
Publication Date
Sep 04, 2020
Volume
9
Issue
9
Identifiers
DOI: 10.3390/foods9091234
PMID: 32899688
Source
Medline
Keywords
Language
English
License
Unknown

Abstract

Oats are increasingly popular among consumers and the food industry. While data exist on sensory characteristics of oats as such, previous studies focusing on the pleasantness of oats, and especially investigations of a wide range of oat products by European and Asian consumers, are scarce. An online questionnaire was organized in Finland (n = 381; 83.7% Finnish) focusing on the liking and familiarity of oat products, followed by sensory tests in Finland (n = 65 and n = 73) and China (n = 103) using the Check-All-That-Apply method and hedonic ratings. A questionnaire revealed that the Finnish consumers rated the pleasantness and familiarity of several oat product categories, such as breads and porridges, higher compared to participants of other ethnicities. Sensory tests showed both similarities, e.g., porridges were described as "natural", "healthy" and "oat-like", and differences between countries, e.g., sweet biscuits, were described as "crispy" and "hard" by Finnish consumers and "strange" and "musty" by Chinese consumers. Sweet products were unanimously preferred. The ethnicity had an important role affecting the rating of pleasantness and familiarity of oat product categories, whereas food neophobia and health interest status also had an influence. The proved healthiness of oats was a crucial factor affecting the choices of consumers and their acceptance in both countries.

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