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How patients evaluate the quality of ambulatory medical encounters: a marketing perspective.

Authors
Type
Published Article
Journal
Journal of health care marketing
Publication Date
Volume
10
Issue
1
Pages
6–15
Identifiers
PMID: 10104016
Source
Medline
License
Unknown

Abstract

Quality is becoming an important issue in marketing ambulatory medical services. Based on an empirical study, this article examines how consumers evaluate the quality of medical encounters and how providers can influence patients' perceptions of quality.

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