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How did wine consumption evolve during the first Covid-19 lockdown in Europe? / How did wine consumption evolve during the first Covid-19 lockdown in Europe?: .

Authors
  • AGNOLI, L.
  • CARDEBAT, J.-M.
  • COMPES, R.
  • Dubois, M.
  • Faye, B.
  • Frick, B.
  • GAETA, D.
  • Giraud-Héraud, E.
  • Le Fur, E.
  • Florine, Livat
  • Malorgio, G.
  • Masset, P.
  • Meloni, G.
  • PINILLA, V.
  • REBELO, J.
  • Rossetto, L.
  • SCHAMEL, G.
  • SIMON-ELROZ, K.
Publication Date
Oct 01, 2021
Identifiers
DOI: 10.1017/jwe.2021.19
OAI: oai:HAL:hal-03415251v1
Source
HAL
Keywords
Language
English
License
Unknown
External links

Abstract

This article documents how the COVID-19 crisis has affected the drinking behavior of Latin European wine consumers. Using a large online survey conducted during the first lockdown in France, Italy, Portugal, and Spain (n = 7,324 individuals), we reconstruct the purchasing and consumption patterns of the respondents. The number of people who maintained their wine consumption frequency is significantly higher than those who increased or decreased their consumption. Wine consumption frequency held up better than other types of alcohol (beer and spirits). We analyze heterogeneities among countries and individuals by employing the Marascuilo procedure and an ordered logit model. The latter identifies the impact of demographic, commercial, and psychosocial factors on wine consumption frequency. The results shed light on changes in wine consumer behavior during the first lockdown and consider possible post-lockdown trends that could be useful to industry players. (JEL Classifications: D5, L66, Q1)

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