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Home sharing in marketing and tourism at a tipping point: What do we know, how do we know, and where should we be heading?

Authors
  • Lim, Weng Marc1, 2
  • Yap, Sheau-Fen3
  • Makkar, Marian4
  • 1 Swinburne Business School, Swinburne University of Technology, John Street, 3122 Hawthorn, Victoria, Australia
  • 2 School of Business, Swinburne University of Technology, Jalan Simpang Tiga, 93350 Kuching, Sarawak, Malaysia
  • 3 AUT Business School, Auckland University of Technology, 120 Mayoral Drive, Auckland Central 1010, New Zealand
  • 4 School of Economics, Finance and Marketing, RMIT University, Melbourne, VIC 3000, Australia
Type
Published Article
Journal
Journal of Business Research
Publisher
Elsevier
Publication Date
Sep 29, 2020
Volume
122
Pages
534–566
Identifiers
DOI: 10.1016/j.jbusres.2020.08.051
PMID: 33012896
PMCID: PMC7523531
Source
PubMed Central
Keywords
License
Unknown

Abstract

The proliferation of home sharing in the extant marketing and tourism literature has only been accelerated in recent times due to the emergence of the sharing economy. This paper contends that it is now an opportune time to pursue a stock take of existing knowledge in order to guide future marketing and tourism research on home sharing. Therefore, the goal of this paper is to review and propose an agenda for home sharing from a marketing and tourism perspective. Through a framework-based systematic review, this paper offers an organized, retrospective view of the antecedents, decisions, and outcomes (ADO) of home sharing in marketing and tourism. The paper also provides a snapshot on the theories, contexts, and methods (TCM) employed to gain this understanding before concluding with a discussion on the extant knowledge gaps and the ways in which these gaps could be addressed through pertinent ideas for future marketing and tourism research on home sharing.

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