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The global shadow of functionalism and Excellence theory: An analysis of Australasian PR

Authors
  • Macnamara, J
Publication Date
Jan 01, 2012
Source
UTS Institutional Repository
License
Unknown
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Abstract

A mixed method analysis of public relations scholarship and practice in Australasia (Australia, New Zealand and SE Asia) drawing on autoethnographic observations over an extended period, supported by empirical analysis of the content of contemporary PR texts and reference books which shows the continuing existence of a dominant paradigm grounded in US functionalism and organisation-centric models.

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