Gestion du conflit et management interculturel dans le canal de distribution: une analyse des déterminants et des effets du conflit sur la satisfaction des acteurs. Application au cas de la grande distribution au Vietnam.
- Authors
- Publication Date
- Sep 23, 2009
- Source
- Kaleidoscope Open Archive
- Keywords
- Language
- French
- License
- Unknown
- External links
Abstract
The thesis focuses on dyadic customer-supplier relationships in the context of etailing in Vietnam. The thesis explores modes of conflict resolution, according to different cultures and in particular Asian culture with the case of Vietnam. A quantitative field allows to validate Hofsted's typology as well as the hypotheses based on the conflict and its modes of resolution in various cultural contexts.
