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Financial Incentives and Intention to Subscribe to Data-Driven Health Plans

Authors
  • Stepanovic, Stefan
  • Mettler, Tobias
Publication Date
Dec 13, 2020
Source
Serval Repository
Keywords
Language
English
License
Unknown
External links

Abstract

Over the last years, health insurance companies have displayed considerable dynamism in integrating quantified-self-devices (such as smartwatches and activity trackers) in their business models to create data-driven health plans built around these systems. In order to motivate consumers to participate in these programs — and share their data — health insurance companies often make use of financial incentives. Yet, there is little evidence on the effects of discounts or rewards on individual intention to subscribe to data-driven health plans. In this paper, we thus report results from a survey made in Switzerland, which constitues a representative context of consumers’ choice in a liberal health insurance market, about consumers’ intention to participate in (incentivized) data-driven health plans. By doing so, we seek to lay the foundations for a better comprehension of individuals’ aspirations and drivers to engage into these programs.

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