Herein we reported that ferrocene-containing polymers could be synthesized via acyclic diene metathesis (ADMET) polymerization of ferrocene-containing bis-styryl monomers. The all-trans-configured vinylene bonds of stilbene segment were proven by means of 13C-NMR, 1H-NMR, MALDI-TOF mass spectrometry and FTIR. Poly(1) showed maxima for absorption at 320 nm and emission at 430 nm which are structurally very similar to trans-stilbene, but 24 and 16 nm red shifted respectively. CIE chromaticity diagram shows that emission color could be adjusted by controlling the molecular weight. The polymer showed excellent solubility in common organic solvents and good thermal stability evidenced by TGA and DSC. The results of CV suggested the polymer possessed noninteracting metal centers which was confirmed by a reversible one-electron redox wave observed for the polymer.