The uncertain role of alliances in the strategic armoury of the dominant firms in the global pharmaceutical industry

Affordable Access

The uncertain role of alliances in the strategic armoury of the dominant firms in the global pharmaceutical industry

Authors
Publisher
Queensland University of Technology
Keywords
  • Pharmaceutical Industry
  • Thesis
  • Doctoral
  • Strategic Alliances (Business)

Abstract

Microsoft PowerPoint - Barcelona 2011Developing Creative Contexts Developing Creative Contexts: the challenge of articulating value Dr Lorraine Warren, School of Management, University of Southampton, Highfield, Southampton, UK, [email protected] Fátima São Simão, PINC – Creative Industries Centre of the University of Porto’s Science and Technology Park (UPTEC), University of Porto, Portugal, [email protected] Presented in Barcelona, 5-6 May 2011, Creative Regions in Southern Europe: Challenges and Opportunities Overview � Developmental paper, examines the dynamics underlying value creation at the PINC Creative Industries incubator at the University of Porto’s Science and Technology Park (UPTEC). � Background � Conceptual underpinnings – Complexity theory (Fuller and Warren 2008-11, ongoing) � The case (Sao Simao, Director, ongoing) � Future questions – creating and capturing value 2. Background: Creative industries within EPSRC CREATOR Project � Empirical research: Tracking co-creation in projects between groups of technologists and artists � Proboscis’ Sensory Threads project (people, their health, the local geographic context …) http://socialtapestries.net/sensorythreads/index.html � Gesture and Embodied Interaction workshops at Newcastle and Cambridge (motion capture) http://www.creatorproject.org/partners/129.html � IT-Innovation, a company involved in developing a new business model for a portal in the post-production rendering industries in Soho http://www.it- innovation.soton.ac.uk/ � MiPP Platform (Sussex) Connecting mo-cap to architectural heritage � SETsquared incubators (Southampton, Bristol, Surrey, Bath): case of PINC Value? � Major source of innovative ideas that contribute to the development of new products and services � Offer services that may be inputs to the innovative activities of other enterprises and organisations within and outside the creative industries � They are intensive users

There are no comments yet on this publication. Be the first to share your thoughts.