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Pathways to e-business leadership: Getting from bricks to clicks

Publisher
SLOAN MANAGEMENT REVIEW ASSOC,MIT SLOAN SCHOOL MANAGEMENT
Publication Date
Keywords
  • Hf Commerce
  • Hd28 Management. Industrial Management

Abstract

How do leading business-to-consumer corporations harness the Internet to acquire new customers and increase their market share? A new study of 58 companies describes several strategies that work.

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