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Structure and Dynamic of Promotional Advertising Campaign for Archaeological Site Bargala

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Publication Date
Keywords
  • Other Engineering And Technologies
Disciplines
  • Archaeology
  • Communication
  • Design

Abstract

In this master thesis is shown the use of the techniques of graphic design as a tool in creative marketing, particularly for branding and promotion of locations. Conducted full research on the historical development of advertising, the flow and progress of the creative process, everything involved in it and what techniques are used in the design, whereby is made a display of some of the most influential and most creative advertising campaigns that promoting locations and left a strong mark in periods ago In the paper are created a graphic design solutions to promote the archaeological site Bargala near Stip, and the analysis and description of the same.

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