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Exploring the effect of regulatory focus on ad attitudes: the moderating roles of message sidedness and argument quality.

Authors
Type
Published Article
Journal
International journal of psychology : Journal international de psychologie
Publication Date
Volume
47
Issue
2
Pages
142–153
Identifiers
DOI: 10.1080/00207594.2011.628672
PMID: 22150336
Source
Medline

Abstract

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