Affordable Access

deepdyve-link
Publisher Website

Explaining the use of text-based communication media: an examination of three theories of media use.

Authors
  • Park, Namkee
  • Chung, Jae Eun
  • Lee, Seungyoon
Type
Published Article
Journal
Cyberpsychology Behavior and Social Networking
Publisher
Mary Ann Liebert
Publication Date
Jul 01, 2012
Volume
15
Issue
7
Pages
357–363
Identifiers
DOI: 10.1089/cyber.2012.0121
PMID: 22780995
Source
Medline
License
Unknown

Abstract

The present study examined the factors associated with individuals' use of three different text-based communication media: e-mail, cell-phone texting, and Facebook Wall postings. Three theoretical perspectives, including media richness theory, uses and gratifications, and perceived network effects, were examined. Using data from a survey of college students (N=280), the study found that the theoretical constructs from these theories play different roles when applied to different technologies. The results suggest that a simultaneous consideration of technological attributes, users' motivations, and social circumstances in which users select and use the technology is useful for fully understanding the dynamics of the selection and the use of a given technology.

Report this publication

Statistics

Seen <100 times