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Evaluating whether direct-to-consumer marketing can increase demand for evidence-based practice among parents of adolescents with substance use disorders: rationale and protocol.

Authors
  • Becker, Sara J
Type
Published Article
Journal
Addiction science & clinical practice
Publication Date
Jan 01, 2015
Volume
10
Pages
4–4
Identifiers
DOI: 10.1186/s13722-015-0028-3
PMID: 25928298
Source
Medline
License
Unknown

Abstract

The current study will inform the field whether a well-established marketing framework and measurement approach can be used to increase demand for EBP among parents of ASUDs. Results of this study will have the potential to immediately inform DTC marketing efforts by professional organizations, federal agencies, clinicians, and clinical researchers.

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