Abstract : Based on the field research at the Festival Internacional de Linguagem Eletrônica (FILE) in Belo Horizonte, in the period from May 2014, I investigated the flow of interactions in an art exhibition in interactive format. Linked to the prospect of multiple assemblages, I am questioning, too, the relationship between the various actors linked in this context, such as viewers, monitors, artists, staff, environment and the works of art. Thus, I prioritize the asymmetrically thinking about the exposure flow. For this, the use cartography of controversies was essential to analyze the experience of being on the field and the location of the debates. Also, I deal with the role of interactivity in this art form and how this plays a central role in my approach, besides the methodological and epistemological choices. With this, I relate the issue of agency and interactivity in the art exhibition context in which I made my ethnographic research and in the interactive digital art theories.