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Employee Commitment Model: Analysis of the Work Environment and Digital Literacy on Organizational Performance to Introduce the Potential of West Sumatera Tourism Objects (Case Study on West Sumatera Tourism Employees)

  • Sari, Vivi Nila
  • Hady, Hamdy
  • Elfiswandi, Elfiswandi
Publication Date
Jan 01, 2023
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Purpose: The aim of this study is to test and empirically prove the direct influence of the Work Environment and Digital Literacy on Employee Commitment.   Theoretical framework: The government and society need to work together to advance tourist destinations with superior tourism products. At the very least, it is necessary to pay attention to three factors: the attractiveness of the destination, the equipment of the destination, and the convenience of the destination. Organizations must pay attention to organizational performance and make employees loyal to the organization. (Wijaya, 2015).   Design/methodology/approach: The population consists of the State Civil Apparatus (ASN) of the West Sumatera Tourism Office. This research is a population census study with a total sample of 248 people. Partial Least Square (PLS) analysis method with SmartPLS Application.   Findings: The results showed that the accepted hypothesis that the work environment and digital literacy had a direct impact on employee commitment and the influence of the work environment construct and digital literacy on organizational performance the hypothesis was accepted.   Research, Practical & Social implications: The implicative suggestion from this study is that Leaders are considered necessary to provide a training or competency development owned by each employee. This can be done by bringing in or providing special training where each employee must be able to improve the competencies they have.   Originality/value: The value of  the study the complexity of tourism issues and the growing growth of new tourist destinations in West Sumatera poses a challenge to the official apparatus to be able to answer all of these situations so that they can answer people's expectations for West Sumatera tourism. In this research, several factors can influence organizational performance through employee commitment: work environment and digital literacy.

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