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The impact of multi-access technologies on consumer electronic auctions: A comparison of markets in China and the Netherlands

Authors
Journal
European Management Journal
0263-2373
Publisher
Elsevier
Publication Date
Volume
27
Issue
1
Identifiers
DOI: 10.1016/j.emj.2008.07.001
Keywords
  • Electronic Auctions
  • Multi-Access Technologies
  • Maturity Level
  • Exchange Process
  • Stakeholders
  • Customer Perceived Value

Abstract

Summary An investigation of the pervasive impact of multi-access technologies, i.e. the internet, wireless data, wired and wireless voice, and interactive TV, on consumer electronic auctions was carried out in the Dutch market by some researchers. This article extends the analytic generalizability of their research findings through a replication study in the emerging markets of China. By comparing the empirical research findings, we reveal that there is no significant difference in the impacts of multi-access technologies on consumer electronic auctions within dissimilar contexts; as long as both the business and the technologies are prevalent. This affirms the argument that the use of more sophisticated multi-access technologies has positive effects on the maturity level of exchange processes and stakeholders interactions in consumer electronic auctions, thereby leading to an increase in the expected success of the auctions.

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