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The Customer Stewardship Program:Successfully Linking Consumer Education and Corporate Strategy

Authors
Journal
The Electricity Journal
1040-6190
Publisher
Elsevier
Publication Date
Volume
12
Issue
7
Identifiers
DOI: 10.1016/s1040-6190(99)00057-3
Disciplines
  • Communication
  • Education

Abstract

Abstract Consumer education, not marketing, programs are the first order of business in laying the groundwork for deregulation. As Missouri Gas Energy showed with its SmartChoice effort, “doing the right thing” also can be good business.

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