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Planning for better channel management

Authors
Journal
Long Range Planning
0024-6301
Publisher
Elsevier
Publication Date
Volume
21
Issue
6
Identifiers
DOI: 10.1016/0024-6301(88)90156-2

Abstract

Abstract Manufacturers must modify with their channels of distribution to keep their products available in broadening and maturing markets. The authors of this article provide four broad guidelines to develop more effective relationships with channel partners.

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