Does the Brand Name Matter to Purchase Decision? The Case of Mobile Phone

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Does the Brand Name Matter to Purchase Decision? The Case of Mobile Phone

Authors
  • 1 College of Business Education
Type
Published Article
Volume
5
Issue
7
Pages
335–343
Identifiers
DOI: http://www.iiste.org/Journals/index.php/EJBM/article/view/20400
Keywords
  • Brand Name
  • Purchase Decision
  • Mobile Phone

Abstract

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