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Identity, Interest and Information Search in a Dynamic Rural Economy

  • Agricultural Science


Summary This paper examines how farmers in a developing country search for information. Using data on farmers' decisions to connect with other farmers in order to ask for information about different agricultural problems, we explore the role played by identity in accessing information. We show that farmers target different subsets of acquaintances when searching for different types of information, supporting the view that identity cannot be the main determinant of such decisions.

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