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The Creativity Level of Taiwan Hospitality Undergraduate Students

Elsevier Ltd
Publication Date
DOI: 10.1016/j.sbspro.2014.07.273
  • Creativity
  • Hospitality
  • Taiwan


Abstract It is believed that the ability to think creatively has been recognized as an important competency for success in business and many other fields. The purpose of this study is to explore the hospitality students’ creative level and to understand how student characteristics that affect creativity. The results showed the variables of gender, difference universities, location of universities, and type of high school graduated were associated with hospitality students’ overall creative performance.

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