Publisher Summary This chapter describes the role of naïve theories of bias in bias correction in the flexible correction model. The notion of bias correction was reviewed across a variety of research domains. Corrections are often the result of people consulting their naive theories of the influence of potentially biasing factors on their perception of the target. This view differs from competing views of bias correction because a view of corrections based on perceivers' naive theories of bias allows for a more flexible set of corrections than those proposed by other current models of bias removal. The chapter illustrates that flexible correction model (FCM) principles demonstrate the relevance of the perspective to a variety of research areas (including persuasion, attribution, impression formation, stereotyping, and mood). Finally, this chapter hopes that research and theory based on flexible correction notions will help to build a unifying framework within which correction processes in many areas of psychology can be investigated and explained.