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S&OP, Forecasting, and the Knowledge-Creating Company

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Abstract

Organizational Knowledge can serve as a competitive advantage for companies. John and Terry draw examples from audits of the forecasting process at many companies to demonstrate how firms can use sales forecasting and sales and operations planning to gather and refine information about changing business environments, create organizational knowledge, and transform that knowledge into actionable plans. Copyright International Institute of Forecasters, 2007

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