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Documenting life: a new campaign style is ready for its close-up in healthcare.

Authors
Type
Published Article
Journal
Profiles in healthcare communications
Publication Date
Volume
23
Issue
5
Identifiers
PMID: 17970473
Source
Medline

Abstract

Documentary-style filming is a cost-effective way to develop an advertising campaign. This unique style of filming includes documenting the day-to-day life of a healthcare facility and then using the footage for multiple campaign elements. With no script to work with, the footage and responses are real and the outcome is rewarding.

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