The development of family leisure activities in the hotel and restaurant businesses with consideration of psychological and pedagogical aspects of animation activity is an actual task facing modern managers. The purpose of the study is to substantiate the relevance and identify the psychological and pedagogical aspects for designing a program of leisure activities in animation service. The challenge is to substantiate the need for a psychological and pedagogical approach to the work of a manager who develops and performs animation activities in the hospitality industry, as well as to show the impact of the animation service on the quality of service. The factors influencing the formation of animation services are analysed in the article; the main functions and trends of animation activity are highlighted; the ways of introducing animation programs into the domestic tourism activity are identified. The tourism industry development in the general infrastructure of the hospitality industry will help solve various problems: upbringing, culture developing, strength-recreating, mood raising, creating a unique recreation program to attract more guests.