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The development of educational programs for small-scale business women managers.

  • Ha, P Y
Published Article
Women's studies forum
Publication Date
Jan 01, 1991
PMID: 12285929


Results of a survey of demand for education among women managers of small-scale businesses in Korea are provided. Personal interviews were conducted by the Korean Women Development Institute in 1988 among 56 prospective women managers and 15 women managers and 32 experts. A pilot education program was held in 1988 and 1989; 69 women completed the course. Educational objectives are to give women an opportunity to learn the basic rudiments of running a business and develop the self-confidence to undertake this venture. The general objectives, management, evaluation, and postguidance of an educational program for women managers is given in addition to curriculum descriptions of several model programs in general and specifically directed to women. A profile of women surveyed is given; most had completed education beyond high school and were married. 66% planned to use their own money. In self-preparation for the establishment of a business, 26.9% of women used published market surveys and the advice of women already in business. 8 out of the 15 women managers had used their own start-up money. Net monthly earned income for women managers ranged from 500,000 won to 1.5 million won. Women worked 14-15 hour days. Some took holidays. Obstacles articulated by prospective managers were the lack of professional knowledge and experience and difficulties in human relationships due to lack of self-confidence and negative character. Difficulties expressed by women managers were lack of funding for expansion and maintenance of the business, of up-to-date technology, of information on the circulation of merchandise, credit dealings with customers, pricing, health, and laws. 78.5% of prospective women reported no confidence in management skills while most managers were satisfied. 54.2% reported feeling more confident after the pilot course and 39.0% had acquired skills. Content recommended included items on investment, site selection, and business planning for prospective managers, while managers preferred content on site selection, sale strategy and management of customers, and display of merchandise. Training periods suggested ranged from 4 to 7 days during the day. The focus should be on cases and experiences and personnel should be expert in the field.

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