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Determinants of economic motivations for food choice: insights for the understanding of consumer behaviour.

  • Martinho, Vítor J P D1
  • Bartkiene, Elena2
  • Djekic, Ilija3
  • Tarcea, Monica4
  • Barić, Irena Colić5
  • Černelič-Bizjak, Maša6
  • Szűcs, Viktória7
  • Sarcona, Alessandra8
  • El-Kenawy, Ayman9
  • Ferreira, Vanessa10
  • Klava, Dace11
  • Korzeniowska, Małgorzata12
  • Vittadini, Elena13
  • Leal, Marcela14
  • Bolhuis, Dieuwerke15
  • Papageorgiou, Maria16
  • Guiné, Raquel P F1
  • 1 Agricultural School and CERNAS-IPV Research Centre, Polytechnic Institute of Viseu, Viseu, Portugal. , (Portugal)
  • 2 Department of Food Safety and Quality, Lithuanian University of Health Sciences, Kaunas, Lithuania. , (Lithuania)
  • 3 Faculty of Agriculture, University of Belgrade, Belgrade, Serbia. , (Serbia)
  • 4 Department of Community Nutrition and Food Safety, University of Medicine, Pharmacy, Science and Technology, Targu-Mures, Romania. , (Oman)
  • 5 Faculty of Food Technology and Biotechnology, University of Zagreb, Zagreb, Croatia. , (Croatia)
  • 6 Faculty of Health Sciences, University of Primorska, Koper, Slovenia. , (Slovenia)
  • 7 Directorate of Food Industry, Hungarian Chamber of Agriculture, Budapest, Hungary. , (Hungary)
  • 8 Department of Nutrition, West Chester University of Pennsylvania, West Chester, PA, USA.
  • 9 Molecular Biology Department, Genetic Engineering and Biotechnology Institute, University of Sadat City, Sadat, Egypt. , (Egypt)
  • 10 Department of Nutrition, Faculty of Biological and Health Sciences, UFVJM University, Diamantina, Brazil. , (Brazil)
  • 11 Faculty of Food Technology, Latvian University of Agriculture, Jelgava, Latvia. , (Latvia)
  • 12 Faculty of Biotechnology and Food Science, Wrocław University of Environmental and Life Sciences, Wroclaw, Poland. , (Poland)
  • 13 School of Biosciences and Veterinary Medicine, University of Camerino, Camerino, Italy. , (Italy)
  • 14 Red IESVIDAS (Investigación en Estilos de Vida Saludable)/CONINUT (Consorcio de Investigadores en Nutriología), Buenos Aires, Argentina. , (Argentina)
  • 15 Food Quality and Design Group, Wageningen University & Research, Wageningen, The Netherlands. , (Netherlands)
  • 16 Department of Food Science and Technology, International Hellenic University, Thessaloniki, Greece. , (Greece)
Published Article
International journal of food sciences and nutrition
Publication Date
Feb 01, 2022
DOI: 10.1080/09637486.2021.1939659
PMID: 34148490


Food consumption involves several dimensions, being some of them directly associated with the consumers' characteristics. The interrelationships between these domains impact consumer behaviour for food choice and the consequent decisions for food consumption. In these frameworks, economic motivations are determinant. On the other hand, the scientific literature highlights that the economic-based stimuli to choose food is still underexplored. In this perspective, the objective of this study was to assess the main sociodemographic and anthropometric determinants of the economic motivations for food choice. For that, a questionnaire survey was carried out involving 11,919 respondents from 16 countries. A validated questionnaire was used, translated into the native languages in all participating countries, using a back-translation process. First, the information obtained was assessed through factor analysis to reduce the number of variables associated with the economic motivations and to identify indexes. After, and considering the indexes obtained as dependent variables, a classification and regression tree analysis was performed. As main insights, it is highlighted that the main determinants of the economic motivations are country of residence, age, gender, civil state, professional activity, educational level, living environment, responsibility for buying food, weight, height, body mass index, healthy diets and physical exercise practices. Additionally, the results also reveal that economic motivations may be associated with two indexes, one related to convenience attitudes and the other to quality concerns. Finally, the younger persons and the women are the social groups more concerned with healthy diets and food quality. In conclusion, this work confirmed that food choice is to a high extent influenced by several sociodemographic and behavioural factors.

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