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Desirable Sámi: On Travelogues as Affective Resource in Early Indigenous Tourism

Authors
  • Westberg, Gustav
  • Idevall Hagren, Karin
Publication Date
Mar 18, 2022
Source
Sakprosa
Keywords
Language
Norwegian
License
Unknown
External links

Abstract

Since the booming of mass tourism, the desire for authenticity has been projected on Sámi culture. With a focus on how early indigenous tourism established Sámi culture as desirable, this article unpacks how tourists are affectively positioned through travelogues in the Swedish Tourist Association’s yearbooks 1886–1914. The article is framed as an affective discourse study, and the travelogues are investigated with respect to how encounters between tourists and Sámi people are represented in terms of actant roles, and further, how such representations afford certain affective positions to the ideal reader of the travelogues. The results show how the desire for Sámi culture constitutes a mix of emotions such as lust, attraction, disgust, and well-being. The article argues that these affective positions resonate with colonial and scientific racism ideals. Concludingly, the article calls for further affective discourse studies of how tourists and Sámi people are positioned through ambiguous and conflicting emotions within indigenous tourism.

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