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Describing the use of behavior change techniques among the most popular home workout channels on YouTube: A quantitative content analysis.

Authors
  • Sui, Wuyou1
  • Morava, Anisa2
  • Tsang, Jason2
  • Sui, Anna2
  • Rhodes, Ryan E1
  • 1 University of Victoria, Canada. , (Canada)
  • 2 Western University, Canada. , (Canada)
Type
Published Article
Journal
Journal of health psychology
Publication Date
Nov 01, 2022
Volume
27
Issue
13
Pages
2951–2963
Identifiers
DOI: 10.1177/13591053221074584
PMID: 35114825
Source
Medline
Keywords
Language
English
License
Unknown

Abstract

The purpose of our study was to describe characteristics of behavior change techniques (BCTs) employed by popular YouTube fitness channels and examine relationships between BCTs used and engagement metrics (e.g. views, likes, comments). Seventy-five videos were coded according to BCT Taxonomy v1. Multi-level modeling was conducted between BCTs and engagement metrics. Fifty-four unique BCTs were used, with "Demonstration of behavior" and "Instruction on how to perform the behavior" used the most. The number of BCTs employed was 12.5 ± 6.65 and BCTs were all unrelated to engagement metrics (ps > 0.05). Application of BCTs within YouTube varies from traditional exercise interventions.

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