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Deceptively unhealthy foods targeting parents and children.

Authors
  • Kiefner-Burmeister, Allison1
  • Burmeister, Jacob M1
  • 1 University of Findlay, USA.
Type
Published Article
Journal
Journal of health psychology
Publication Date
Oct 01, 2021
Volume
26
Issue
12
Pages
2213–2219
Identifiers
DOI: 10.1177/1359105320903485
PMID: 32133869
Source
Medline
Keywords
Language
English
License
Unknown

Abstract

This review introduces the construct of deceptively unhealthy foods and identifies the ways that these unhealthy foods are marketed to parents and children. Deceptively unhealthy foods are foods that are high in sugar or high in fat while low in nutrient content, but which are marketed as being healthy. They are commonly marketed using these tactics (1) specific nutrient labels, (2) deceptive terms, (3) general health reputation, and (4) package design. This paper reviews the small but growing literature on this topic, highlights four tactics used to deceive health-conscious parents, and provides suggestions for how changes in marketing may help reduce the consumption of such foods.

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