Title: Sustainability as a tool for obtaining increased profitability in the business of ready-made clothing Seminar date: 2013-06-05 Course: Business Administration: Bachelor Degree Project in Financial and Management Accounting at the Undergraduate Level, 15 ECTS Authors: Johan Axelsson, Jacob Brodowsky, Henrik Ohlsson Advisor: Rolf Larsson Five key words: The Boomerang Effect, sustainability, the Clothing Industry, profitability, Triple Bottom Line Purpose: The purpose of this thesis is to analyze if, and in that case how, a company dealing with ready-made clothing can use sustainability as a means of increasing profitability. Methodology: The authors have carried out a qualitative case study on Boomerang, a company dealing with ready-made clothing. This was based on a single case design with predominantly an inductive approach. The study is based on semi-structured interviews, as well as printed sources. Theoretical perspectives: The theoretical underframe of this study is based on theories on Corporate Responsibility, namely sustainability, CSR and Triple Bottom Line. Empirical foundation: The empirical foundation is based on semi-standardized interviews with key persons at Boomerang, a company dealing with ready-made clothing. In addition, documents regarding the company’s sustainability concept, the Boomerang Effect, have been utilized as complements to the interview responses. Conclusions: By using their sustainability concept the Boomerang Effect, Boomerang has shown that a company dealing with ready-made clothing can utilize sustainability to achieve profitability. Boomerang has proven this by taking care of used clothes as well as fabric wastage and in this way creating and selling products with a financial value, and which at the same time make for a sustainable development. By working with the Boomerang Effect, Boomerang fulfills the criteria for sustainability by heeding financial, social and environmental aspects.