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Consumer trust in e-commerce in the United States, Singapore and China

Authors
Journal
Omega
0305-0483
Publisher
Elsevier
Publication Date
Volume
35
Issue
1
Identifiers
DOI: 10.1016/j.omega.2005.02.001
Keywords
  • E-Commerce
  • Trust
  • The United States
  • Singapore
  • China

Abstract

Abstract This study examines the antecedents and consequences of consumer trust in the United States, Singapore and China. The results show that reputation and system assurance of an Internet vendor and consumers’ propensity to trust are positively related to consumer trust. Consumers’ trust has a positive relationship with attitude and a negative relationship with perceived risk. Implications of the results are discussed.

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