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Two-way trade in agricultural products. Address presented by Bruno Julien, Secretary for Agriculture, Delegation of the Commission of the European Communities, Washington DC, to the California Trade Seminars. San Francisco, October 2 1984

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untitled T~vO-~JAY TR.4DE IN AGRICULTURAL PRODUCTS ADDRESS PRESENTED BY BRUNO JULIEN SECRETARY FOR AGRICULTURE DELEGATION OF THE COMMISSION OF THE EUROPEAN COMMUNITIES ·wAsHINGTON D I c I THE CALIFORNIA AGRICULTURAL TRADE SEMINARS SAN FRANCISCO OCTOBER 2NDJ 1984 collsvs Text Box collsvs Note Completed set by collsvs I AM VERY GLAD TO BE WITH YOU TODAY, I RECALL THAT I STARTED MY PROFESSIONAL CAREER IN THE FRENCH BOARD OF TRADEJ TRYING TO STIMULATE THE EXPORTS OF AGRICULTURAL PRODUCTS ABROAD LIKE YOU ARE TRYING TO DO YOURSELVES TODAY FOR THE CALIFORNIAN PRODUCTS, SINCE I LEFT THE FRENCH BOARD OF TRADE (A LONG TIME AGO)J I HAVE NOT BEEN INVOLVED IN DIRECT MARKETING ACTIVITIESJ SOMETHING THAT I OFTEN RE- GRET SINCE IT IS ALWAYS FRUSTRATING NOT TO SEE THE POSITIVE RESULTS OF ONES' ACTIONS, TODAYJ I WOULD LIKE FIRST TO PROVIDE YOU SOME ECONOMIC AND MARKETING INFORMATIONS WHICH MAY HELP YOU TO ASSESS THE FUTURE OF YOUR EXPORTS TO THE EEC. THEN I WOULD LIKE TO COMMENT ON THE CURRENT FRAMEWORK OF OUR COMMERCIAL RELATIONS WITH THE UNITED STATES AND ON SOME RECENT EVENTS WHICH MAY ENQANGER OUR TWO-WAYS TRADE. THE UNITED STATES IS EXPORTING TO EUROPEJ WE DO THE SAMEJ EXPORTING TO THE U,S,J AND IF THE RULES OF THE GAMEJ WHICH HAVE BEEN AGREED UPON DURING THE PAST TWENTY YEARSJ ARE UNILATERALLY MODIFIED BY THE UNITED STATESJ WE WILL BE OBLIGED TO REACT. MOST OF THE AGRICULTURAL PRODUCTS PRODUCED IN CALIFORNIA ARE EITHER VALUE-ADDED PRODUCTS OR HIGH-VALUE PRODUCTS LIKE FRUITS AND VEGETABLES CONTRASTING WITH THE BULK OF U.S, AGRICULTURAL PRODUCTION WHICH CONSIST OF COMMODITIES. AS YOU KNOWJ EXPORTS OF AGRIPRODUCTS FROM THE UNITED STATES INTO THE E.E.C, CONSIST MOSTLY OF COMMODITIES LIKE SOYBEAN, BUT WE DO ALSO IMPORT HIGH- VALUE PRODUCTS AND THE FUTURE OF THESE IMPORTS DEPENDS ON THE HEALTH OF OUR ECONOMYJ SINCE THE PURCHASING POWER HAS A GREAT IMPACT IN CONSUMER DEMAND IN THE SPECIALTY CROP OR VALUE-ADDED :PROV

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